THE NAME OF THE GAME IS AFFILIATE MARKETING
I hate to admit it, but I’m not the hardest working person in the
world. Even though I worked for 12 hours sometimes, I didn’t do it with
pleasure and I certainly wasn’t too productive.
So I hate to say
it, but the truth of the matter is -- I am a little lazy.
And this is
probably the reason why I got so attached to affiliate marketing.
If you’re not familiar with it, the concept of affiliate marketing is
based on you finding other people’s products or services and promoting them for
a hefty commission.
Some products
even pay you 75% of the sale.
That seemed weird to me at first, because I was thinking: “Wait… if
these people worked so hard on creating their products and sales pages, why are
they giving away affiliates 75% when the only thing affiliates do is drive
traffic?”
At first, it didn’t make much sense to me. I was
a little skeptical, but then I realized that it kind of made sense.
The product
creators, or in other words, the vendors, compete for affiliates.
The truth is, there aren’t too many good affiliates out there. So
product vendors want to do everything they can to get affiliates to promote
their product instead of their competitor’s products.
This is one of those unfair situations where someone does all the work
and then you just come in and make most of the money.
Fortunately, in this
case we are in the privileged position.
Affiliates have
the advantage and this is why affiliate marketing is such a great thing to be
involved in.
It doesn’t take
much to be successful.
Here’s how this affiliate marketing model works:
•
Select a product to promote
•
Drive traffic to the product’s salespage
•
Earn commissions and make money
However, this
model is become more and more unsustainable.
The reason for that is because traffic is getting more expensive by
the hour and it’s getting harder for old school affiliate marketers to turn a
profit.
In order for them to turn a profit, they need to make more from their
commission checks than they’re spending on their advertising.
If they fail to do that, their campaign fails. And they have to try it
again and again until they create such a great campaign, that it pulls in sales
straight away.
The truth is,
yours truly is not really a marketing wizard.
As much as I wish
I were, I am just not.
I’m a regular
person who’s never taken one single class on marketing.
However, I am able to consistently make more money than these
experienced affiliate marketers. Month after month, I make much more than I
spend.
So, how is that
possible?
It’s all about my
business model…
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